Incorporating Innovation and Entrepreneurship into Corporate Strategy

The president of your company has recently announced the

need for a greater effort to incorporate innovation and entrepreneurship

into organizational strategy, and has asked you to list the

requirements necessary for this to happen. You list the following


  • Ongoing environmental monitoring
  • An entrepreneurial climate
  • Encouragement of entrepreneurial behavior
  • A strong customer/stakeholder focus

Explain why each of these is important along with your plan for achieving them.

Submit your answers in a 4- to 5-page Microsoft Word document.